Google Analytics Reports and understanding your report data
In this lesson, you will learn: How to set date ranges and comparison date ranges. How to graph data and access report views. How to quickly filter and sort data in reports. When to use annotations. How to identify metrics and dimensions and how to segment data using Advanced Segments.
Google Analytics Calendar
Use the Calendar to set your active date range – the time period for which you want to look at data.
Select date ranges by clicking on the day and month within the calendar or you can type dates in the “Date Range” boxes. Once you set a date range, it stays active until you change it, or log out. You can use a comparison date range to see how your site is performing month over month, year over year or even from one day to another. The date range and comparison date ranges you select will apply to all your reports and graphs. Most reports include an over-time graph at the top. You can make this graph display data by day, week, or month.
Add notes and annotations to your data
You can attach short notes or annotations to specific dates. Annotations are especially useful when you’re looking at historical data and wondering whether certain campaigns or outside events had some effect on your traffic. To add an annotation, just click the date on the graph and select “Create new annotation”. You can allow anyone with access to the profile to see the annotation, or make it private so that only you see it. You can graph any metric in a scorecard, simply by clicking it.
About Google Analytics metrics
A metric is a measurement. Examples of metrics are “number of visits”, “pages viewed per visit”, and “average time on site”. Metrics appear in scorecards and as columns in tables. Metrics can also be graphed. Groups of metrics are organized into tabs. The Site Usage tab shows metrics such as the number of pages viewed per visit, the average time on site, and the bounce rate. Goal Set tabs shows the conversion rates for each of your goals. If you’ve enabled ecommerce, you’ll also see an Ecommerce tab.
About Google Analytics Adwords report tab
The AdWords reports have an additional tab called Clicks. This tab contains AdWords related metrics such as clicks, cost, revenue per click and ROI. The AdSense tab contains AdSense metrics such as revenue from AdSense and AdSense ads clicked.Many reports contain tables. These tables usually break out your data by a single dimension. Each row in the table shows the data for a different value of the dimension. In this example, the dimension being shown is City. Each row contains the data for a different city. Each row in this table corresponds to a kind of browser – Internet Explorer, Firefox, Chrome and so on. So, this table is showing data for different values of the dimension “Browser”.
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